SEO

You might have heard of brain rot. That’s the term now used for low-quality or downright useless content online. Even if you haven’t, you definitely encounter it every day, whether you want to or not. Think AI-generated postcards on WhatsApp, random Facebook posts, Instagram reels, autogenerated ad posters and even beer labels (yes, really). There’s even a specific term for these kinds of images now — AI slop. Worth a read if you’re curious. ...

I get straight-to-the-point answers without having to sift through unnecessary SEO fluff. No need to hunt through search results for relevant sources (let’s be honest, Google still hasn’t mastered putting 100% relevant results at the top). Unlike traditional answer engines (like Perplexity), Google still gives users the freedom to choose, even though the AI Overview appears above the search results.